Archie's New York Deli

Personal Project

Project Overview
Archie's New York Deli, a well-established local restaurant, is seeking a complete brand overhaul to appeal to a younger audience while preserving its authentic New York roots. The existing brand identity is outdated and no longer resonates with today’s trend-conscious demographic. This rebrand aims to revitalize Archie's Deli with a bold, modern, and fresh look that will attract the next generation of customers while maintaining the essence of its classic deli offerings.

Original Logo

Objectives

The objective of this rebranding project is to transform Archie's New York Deli's outdated identity into a bold, modern brand that appeals to a younger audience. We will address design flaws by creating a dynamic and fun logo, selecting a fresh color palette and typography, and redesigning packaging to enhance the customer experience. The goal is to establish a fun, authentic brand that reflects Archie's New York roots while attracting a new generation of customers.